Checko - Tales

AI can’t curate products. It can’t formulate products that you relate to. We want YOU to connect and relate to the passionate minds behind Checko. Checko is built on the powerful foundation of “Basics, always.”

We’ve all been conditioned to believe that more is better. But in reality, a “well-seasoned” meal is way more appetizing than the one that is “bland” or “overly spiced”. This is exactly what we’re trying to address. Good skincare habits don’t mean layering products or overconsumption! Using just the right kind of product with the right kind of ingredients goes a long way.

Somewhere between the exaggerated routines, overflowing shelves, and countless skincare trends, we felt the need to pause and ask ourselves, “What happened to keeping it simple?”

Somewhere between the chaos of endless skincare shelves and the quiet desire to ease self-care, Checko was born.

We set out to answer a question that had been quietly following us for years: Why has taking care of our skin become so complicated? And we built a face care brand to answer that! We set out to build one that would make sense. There was a time when skincare was about basic and easy rituals. A cleanse, a touch of moisture & deep hydration, and some sun protection. But now? It's painstaking to figure out what to choose for a "Korean glass skin, skin cycling, slugging, etc.” The glossary keeps growing, while your shelf keeps getting heavier.

We believed face care didn’t have to be complicated to be effective. It should feel right, not just on the skin, but in our everyday lives.

Skincare is important, but it should not come at the cost of other fine things in life. We want you to save time on your elaborate skincare and face-care routines. You should do what you love and love what you do. We want you to prioritise things that truly matter. A good skincare routine should effortlessly slide into your life without bothering the other aspects.

It just needed to start where all good things start...with the basics.

We’ve always felt that when your health, relationships, career, or confidence breaks down, the answer often lies in returning to your foundation. And face care is no different. Because life, at its core, is built on them. A for Apple. B for Ball. C for Cat. And in our world, C for Cleanser, M for Moisturiser, S for Sunscreen. Checko is our attempt to make skincare basic, again! Because that’s all there is to it. To create formulas that check off what truly matters and skip what doesn’t.

When we strip away what’s trendy, overwhelming, or unnecessary, we make room for what truly works.

In a world where skincare is often about selling more, we wanted to create better. Each of our formulas is backed by a dermatologist, consumer studies, and a fundamental idea: take care of your face like you’re supposed to…with value and love.

We started with just three products: a cleanser, a moisturiser, and a sunscreen. Not because we lacked ambition or wanted to play it safe, but because we believe deeply in intention. Our products are:

• Vegan
• Non carcinogenic 
• Fragrance-free & essential oil-free
• Dermat-tested for safety
• And made without ingredients that confuse your skin

Checko’s formulas are built to show up for your skin, always.

It wasn’t enough to make products that were just kind to skin!

Building clean face care without building guilt is non-negotiable. Checko is committed to being kind to the planet as it is to your face! From responsibly sourced ingredients to recyclable packaging and production, sustainability is in our core formula.
Truth is, we don’t want to be just another brand adding to the beauty industry’s waste. We want to be the ones rewriting the checklist. Checking off face care concerns and checking in with the environment.

Read about our Key Claims (Include the link to key claims)

We’re not perfect. But we’re trying, evolving, and learning.

Our vision isn’t just about great skin. It’s about how face care fits into life.

• We want to normalise routines that leave room for living.
• We want to build products that don’t ask for extra time, attention, or effort.
• We want skincare to be a moment of pause, not pressure.

If that means creating fewer products and doing them better, that’s what we’ll do, happily.
Our long-term vision is to redefine what it means to “care” in skincare. We aim to normalise “less-is-more” routines that nourish instead of overwhelm. And if we can help with a cleanser, a moisturiser, and a sunscreen, then that’s a revolution we’re happy to start

The Checko Way

We don’t make products for shelves. We make them for people. People who’ve been confused by endless routines or told their skin isn’t “good enough” unless it’s glass, dewy or matte. To those people, Checko says, Your skin is already enough.

And we’re here to just care for it. Every product is designed to fit well in your day and blend into your routine.

You’ll know it’s working not because we said so, but because your skin will tell you!

We didn’t build Checko to be the loudest brand on your feed.

We built it to be the calm in your cabinet. The product you reach for without a second thought. The one that just works, and you know it. In a world obsessed with more, we’re choosing better.

We began with the basics, and we’ll end with them, too. When the foundation is right, everything else falls into place. 

Yours & (Basics) Always,

Checko